Assessing the Commercialization of Innovative Technology as an Approach to Proactive Risk Management

The urgency of the problem considered in the study lies in the increased need to obtain innovations from domestic developments. This situation affected innovation activity, increasing the need for import substitution and ensuring technological independence. However, limited financial resources create two problems, firstly, the difficulty of choosing and assessing the feasibility and success of innovative technology and. secondly, the presence of high risks of investing in innovative projects. To solve the first problem, in the process of analyzing existing methods for assessing the commercialization of innovations, it was found that their application is more possible when choosing the most profitable innovative projects for investment, but they cannot serve as an effective tool for assessing and managing risks. The stages of the proposed methodology for assessing the commercial potential of the ACPI innovation project were determined: collecting information about the innovation project, conducting an examination of the commercialization potential of the innovation project, and compiling a report on the commercial potential of the innovation. As a method for assessing expert data, the method of scoring a project in ten sections was adopted: depth of innovation development, intellectual property, innovation market, competition, financial indicators, investments, consumers and stakeholders, project team, conditions for producing innovation, external factors, and 45 criteria were included in each section. An integral indicator of the commercial potential of innovation is proposed, on the basis of which the innovative project belongs to one of the proposed categories – risky, effective, profitable. Since the commercial risk of the developed innovation is expressed in the failure to achieve technical and scientific parameters of development and as a result of this not obtaining commercial benefits, it is proposed to manage this risk on the basis of a cascade model, which allows tracking risk situation factors, consequence factors and impact factors, which increases the effectiveness of the management program activities.

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